We firmly believe that clothing is a gentle extension of the body, not a cold decorative symbol. Therefore, from the very beginning, we have incorporated “softness” and “comfort” into our brand philosophy, insisting on high-quality ingredients, meticulous processing, and honest communication. We refuse to sacrifice quality for trends, nor do we sacrifice the wearing experience for a perfect fit. We focus on selecting “creamy” natural fabrics, using soft, sustainable alpaca wool, using soft and sustainable alpaca wool, and employing a golden ratio blend and multiple softening processes to give the fabric a silky feel and lasting durability.
In terms of design, we adhere to “minimalist aesthetics,” striving to eliminate the constraints of clothing on the body. For Veleut, “softness” is the warmth of the fabric, and “comfort” is the ease and freedom of putting on and taking off. We hope that everyone who wears Veleut can feel the soft comfort of the clothing in every aspect of daily life—the busy morning, the focused afternoon, and the relaxing late night—and rediscover the most comfortable connection with their body.
Veleut never chases fleeting trends, but only aspires to be a “gentle companion to the body,” making softness and comfort the most enduring style of dress.
